In May of 1997, Sublime released the third single " Wrong Way" from the album. The video for the song once again incorporated Nowell, this time as a ghostly figure, with his person being inserted from stock footage. It remains one of the band's most popular tracks, having been used in such films as Idle Hands, Knocked Up and This Is 40 and covered by Aimee Allen, Meg & Dia and AVAIL among others. Like "What I Got," the song shot up the charts. The track told the story of a man who was ready to take revenge on the guy who stole his girlfriend. The song borrowed a bassline and guitar riff from the older "Lincoln Highway Dub" from the band's 1994 disc Robbin' the Hood. Sublime, "Santeria"īy early 1997, the Sublime album was really starting to take off and a second single, " Santeria," was released. But a video collage of archived footage, photos of Nowell and shots of his home base served as a fitting tribute, and much like the song, the video achieved great success. When his dog eventually returned, Nowell covered the Camper Van Beethoven song "The Day That Lassie Went to the Moon" and changed the lyrics to "Lou Dog Went to the Moon." His cover would turn up on the bootleg Firecracker Lounge.Īs for the "What I Got" video, with Nowell deceased, it made promotion difficult. In the documentary video Sublime - Stories, Tales, Lies and Exaggerations, Nowell's widow, Troy Dendekker reveals that Lou Dog went missing for a week and that Nowell spent a good portion of the time crying on his couch. And Nowell's own life is all over the song, including a line about his dog running away. 11 on the Mainstream Rock Chart and even enjoyed crossover success cracking the Billboard Hot 100 at No. The disc enjoyed a slow build, beginning with the breakout single " What I Got." The upbeat track served up the ideal of taking a positive outlook on life even through the hardships, and it's sunny disposition definitely connected with listeners. ![]() Using a mix of punk, reggae, ska, dancehall, hip-hop and dub music elements, Nowell and his bandmates Bud Gaugh and Eric Wilson somehow mixed it all together with very personalized lyrical content into one pleasing blend that captured the ears of millions of fans and yielded critical praise. "It was the worst I'd ever seen him."īut while drugs may have taken an increasingly prominent toll on the singer, the musical vision was clear. "It took him three days to get back on his feet," recalls the singer's father Jim. There were times where someone had to go into the bathroom to see if Brad was still alive." Eventually things got so bad that Nowell was sent home before the recording was complete. "They were the sweetest bunch of guys," recalled Leary to Rolling Stone, " it was chaos in the studio. The band primarily recorded the Sublime album at Willie Nelson's Pedernales Studio in Austin, Texas, between February and May of 1996 with the Austin-based Paul Leary of Butthole Surfers fame serving as producer on the album.
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